Indo-Fusion label Paislei desires to fulfill every woman’s dream of owning a designer silhouette and looking gorgeous. It is a perfect blend of ethnicity and innovation. The brand was created to provide a one-stop fashion solution for today's Urban Women and offers Party wear, Smart Casual wear, Corporate wear and Plus sizes. It represents the ethnicity and value of Indian culture. Paislei is a global brand having its presence offline as well as online for exclusive indo-western wear. Its USP lies in fusing traditional fabrics seamlessly with contemporary designs & fittings. Paislei is the brainchild of a group of enthusiastic and dedicated fashion lovers, created with the intent to offer top-quality fashion at affordable prices. Our customers are treated to a wide range of product styles such as Kurtis, Tunics, SKD, Leggings, Jackets, Ponchos, tops, dresses and kaftans along with the option to mix match and make your own style mantra. We guarantee 100 % authenticity of the product and our motto is Right product @ Right price. The merchandise on our site is exclusive in nature and quantities are often limited; hence we recommend you to shop for whatever you like before it goes off the rack. With a sizable production capacity of 2000 pieces a day, Paislei caters to Urban Women Clothing for all seasons specializing in Woolen tunics, Paislei has taken the onus to revolutionize women’s wear and make you look chic and elegant while keeping you comfortable.
How Did It All Begin?
Paislei was formed under the parent company Ridha Fashions in 2009. The founders of the company are primarily into garments export since 1983 and catered to some of the biggest brands around the world. This retail venture is a branch especially created to cater to the densely growing domestic retail market. Despite foreign luxury brands bombarding its way in the Indian market, the retailers are pushing ethnic ‘Desi’ wear as there is a serious increase in demand in this segment. Endless scope in the traditional craft sector and the companies exposure in understanding fashion and the nuances of Indian fabric is what steered the formation of Paislei. Currently, Paislei operates from 18 independent company-owned stores pan India of which 15 are situated in Delhi – NCR. In addition, we have joined hands with large chain stores and have shop in shops arrangements with Future group`s Ethnicity, Chunmun`s CnM, Reliance, Globus Rituwear`s Biglife.
What Do We Do?
Our unique proposition is handpicked designs to suit today's Urban Woman's needs, combined with the best rate in the market. We know what is trending and what is outdated. Paislei has made it possible to own exclusive designer wear at an affordable price tag. We work with manufacturers to promote their products at the best price possible. After all, everyone loves awesome products at bargain prices!
About the Team
Paislei is managed by Ridha Fashions, and has been in the garments business since 1983. Paislei works with a team of highly skilled and adaptive new generation designers who understand the pulse of the market. At Paislei, we offer personalized attention to designs we pick to sell. Our team has vast experience in the fields of retail, technology, and marketing, combined with an extensive background in the textile trade. This power-packed blend of talents includes experts from the field of Engineering, Marketing, Retail Management, and the most Important Textile Background. We have a dedicated Paislei Blog to provide you with the latest fashion trends and keep you close to Indian culture and heritage. Satisfied delighted customers are what we aim for.